Current trends in the beverage industry reveal an interesting turn

The devotion to regular old soda is shifting in 2022. What is it about craft soda that’s reigniting consumers’ cravings?

When looking at the numbers, it’s clear: It’s time for your beverage business to get crafty.

Is soda losing popularity?

Worried about soda? You can breathe a sigh of relief. A report from the data firm Grandview Research projects that, from 2021 to 2028, the global carbonated soft drink market size stands to expand at a compound annual growth rate (CAGR) of 4.7%.

Soda continues to top ‘polished casual’ restaurant channels and they appeared on high-value checks in premium bars and fine dining. According to CGA by NielsenIQ’s BeverageTrak service, 43% of US consumers drink soft drinks when on-premise. 

What has consumers turning their heads?

What’s next for the soft drink industry?

When it comes to the future of the soft drink industry, experimentation is the name of the game—and craft soda is bringing it, big time. According to analyses from Data Bridge Market Research, the global craft soda market is expected to grow at a CAGR of 5.00% between 2021 and 2028.

What’s at the root of the change? It seems to be a combination of consumers’ increased disposable income, heightened health consciousness, and deepened desire for comforting nostalgia and exciting novelty during tough times.

Can your business benefit from adding craft soda?

Beverage businesses would be wise to take notice and begin their own foray into craftiness. Here at Bevolution, we like to stay on-trend. In response to the changes in the market, we’re launching a new soda line to perk up customers’ taste buds.

Our solution hits the mark by offering unforgettable taste and small-batch sodas sweetened with pure cane sugar rather than high-fructose corn syrup for the highest quality. We bring both traditional and nostalgic options like Cola, Diet Cola, Cherry Cream, Ginger Ale, Citrus, and Root Beer, and we even collaborate with our partners to create custom flavors just for them.

Ready to get crafty with us? Learn more about Bevolution’s custom soda program.